Great Run Announces Leighton Partnership
THE GREAT Run Company have selected North East-based digital transformation and technology company, Leighton, to create a new bespoke registration process for their ever-expanding event schedule.
The Great Run Company organise mass participation running and swimming events with more than 250,000 participants a year taking part.
With headquarters in Newcastle-upon-Tyne and offices in Glasgow, Manchester and London, their events programme stretches across the UK from Aberdeen to Portsmouth offering a full range of distances from 5k through to a marathon, including the Simplyhealth Great North Run, the world’s biggest half marathon.
Leighton were selected from a number of national and international suppliers for their innovation, skillset and experience. The new solution will put the customer at the heart of the process, ensuring that the digital experience meets with customers’ expectations and continues to simultaneously evolve in line with the Great Run Company’s business and its customers.
Based near Durham, Leighton work with brands such as British Airways, Home Group and The Ambassador Theatre Group to support with their ongoing digital strategy, helping improve experiences for their customers and introducing operational efficiencies across many aspects of their business.
Lyle McCalmont, CEO of Leighton, said: “Working with The Great Run Company is an honour and our team is excited about being involved in such a prestigious project for a company we support and admire.
“The work brings together our full suite of in-house skills which include technical development, creative design and project control. We look forward to delivering a fantastic user experience for customers registering for future GRC events.”
Paul Foster, Chief Technology Officer at The Great Run Company, said: “We’re excited to be working with Leighton to develop a cutting edge platform for Great Run.
“Entering a Great Run event will be easier and faster than ever, and we’ll be able to serve our runners more relevant content, better advice and deliver a richer experience, from their entry process, through their training, to the finish line and beyond.
“Leighton’s skills and vision for the project stood out, and we’re delighted to be partnering with another great North East business.”
Related Articles
1/11
What to Expect at this year’s AJ Bell Great South Run
The AJ Bell Great South Run weekend is back for another spectacular celebration of running.
Top British Athletes to Battle it Out at the AJ Bell Great South Run
The stage is set for another thrilling race at the AJ Bell Great South Run with a high calibre British field assembled once again for the iconic 10-mile event.
Power of Running: Phil Pollard
At 82 years and six months, Phil Pollard, from Alverstoke, Hampshire, is still passionate about running.
Power of Running: Stephen Hore
Stephen Hore, 41, from Southbourne/Emsworth, is gearing up to run the Great South Run for the first time this year,
Power of Running: Michelle Stone
Michelle Stone, soon to be 47, will be celebrating her birthday in a special way this year – by taking part in the Great South Run.
Power of Running: Gerard Beauvoisin
At 64 years old, Gerard Beauvoisin, from North End, Portsmouth, has been running for nearly four decades.
Team Kerr Takes on AJ Bell Great South Run
Team Kerr, from County Down, Northern Ireland, is taking on the AJ Bell Great South Run on Sunday 20 October.
Hoyle Family Takes on Junior & Mini Challenge
The Hoyle family is excited to participate in this year’s AJ Bell Junior & Mini Great South Run.
Runners, Ready? Gladiators to Host Junior & Mini Great Scottish Run
Runners, ready? It’s official, stars of the BBC’s Gladiators, Sabre & Apollo, will be joining the fun this Saturday 5 October.
Official Starters Confirmed for AJ Bell Great Scottish Run
Scotland Internationalists and Glasgow Warriors teammates Duncan Weir & Kyle Steyn will ring the official start bell at the AJ Bell Great Scottish Run.
NF1 Super Warriors Conall and Kayden’s Race to Race Awareness
It’s a full weekend of running at this year’s AJ Bell Great Scottish Run for Mum Kirsty and sons Conall 8 and Kayden 4.
